Gear up, racing fans! The highly anticipated Alpine car launch for the 2024 season is here, showcasing the stunning new A524 challenger. Unveiled at a dedicated event at their Enstone base, the car blends tradition with bold innovation, promising an exciting season ahead.

About The Alpine Car Launch

Dominated by a sleek black base, the A524 turns heads with its vibrant blue and pink accents. This Alpine car launch design draws inspiration from the team's partnership with contemporary artist Felipe Pantone, adding a unique artistic touch. While the black and blue remain constant, prepare to see pink take center stage for eight races this season. Reflecting the growing partnership with BWT, the Austrian water treatment company.

Beyond its captivating looks, the Alpine car launch also unveils a machine honed for performance. Team Principal Bruno Famin highlighted the immense dedication and expertise poured into developing this challenger, praising the efforts of thousands of employees across their UK and French facilities. Alpine's Technical Director, Matt Harman, shed light on the car's development, revealing an "aggressive but deliberate" approach focused on unlocking its full potential.

Ready to Hit the Track and Make a Mark

Get ready to see the Alpine car launch come to life! The A524 will roar onto the track for the first time on February 20th for a shakedown run. This followed by three crucial days of testing in Bahrain from February 21st to 23rd. With the season opener just a week away at the same Sakhir circuit. The excitement is at an all-time high for Alpine and their fans.

After a challenging 2023 season, Alpine is determined to return stronger. The Alpine car launch embodies this ambition, showcasing a car brimming with potential and a team committed to innovation and excellence. With the talented driver duo of Esteban Ocon and Pierre Gasly behind the wheel. Alpine is poised to make a significant mark in the 2024 Formula 1 season.

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img via : Alpine